Search Engine Optimization: SEO Audit

Search Engine Optimization: SEO Audit

Search Engine Optimization (SEO) is the process of improving the ranking of a page on search engines such as Google. Higher search engine rankings can increase the quantity and quality of traffic to your website and since search is one of the most important ways to find content on the Internet, it will result in more clicks and make it more likely for customers to become repeat buyers. To keep it simple, SEO means extracting some content from the web and optimizing it so that when someone searches for something, search engines like Google, Bing or Yahoo will display it at the top of the page.


What is an SEO Audit?

           A search engine optimization (search engine marketing) audit is the method of reading how nicely an internet presence pertains to exceptional practices. Performing a search engine marketing audit is commonly step one in growing an implementation plan to growth performance. The purpose of the audit is to find as many key issues as possible that affect the effectiveness of traditional research. An audit can reveal things such as website structure issues, user experience issues, content gaps and opportunities. An audit is a routine procedure that must be performed on a regular basis. Basically, this is the “health check” of your website.

Basics of an SEO Audit

First, the audit should be comprehensive, covering structural and content components that affect SEO visibility. It should describe the current state. Missing parts can lead to unnecessary or inappropriate recommendations. Your audit should be easy to understand. As a business owner, you need to understand how SEO issues affect your priorities, goals, or online revenue. All recommendations should be clearly adjusted according to your business goals.

When consumers search for the products, services, or experiences you provide, a well-structured and SEO-optimized website with optimized content increases the probability of your business being found.


For more details on SEO audits check out